Case Study
Advocate Health Care – Component-Based CMS Pages
Enterprise healthcare landing pages built using reusable CMS components within Sitecore and Crownpeak ecosystems.
Role
Digital Consumer Experience Specialist · Content Management
Tech
Sitecore, Crownpeak, HTML, CSS
Type
Enterprise CMS Implementation

Project Overview
Advocate Health and its affiliated healthcare brands including Advocate Aurora Health Care, Aurora Health Care, Advocate Children’s, and Aurora BayCare required scalable, component-driven digital experiences across a shared enterprise CMS platform.
The project focused on implementing structured content using reusable components to ensure brand consistency, accessibility compliance, and efficient page assembly across multiple service lines and campaigns.
Enterprise CMS Implementation
- Assisted in the enterprise-wide migration from Crownpeak to Sitecore CMS, supporting the transition of structured content and reusable page components across multiple healthcare brands.
- Built and maintained component-based CMS pages using approved enterprise design systems, content documentation, and reusable content modules.
- Translated wireframes, creative mockups, and business requirements into scalable CMS-driven landing pages and digital experiences.
- Managed content implementation and page updates across Advocate Health Care, Aurora Health Care, Advocate Children’s, and Aurora BayCare properties.
- Worked within structured enterprise CMS workflows to support scalable content management and efficient page assembly.
- Coordinated updates, QA feedback, and content revisions with cross-functional teams including design, QA, marketing, and project stakeholders.
- Supported ongoing website maintenance, campaign launches, and production updates within a large enterprise healthcare environment.
Collaboration & Workflow
Collaborated with cross-functional teams including designers, QA teams, project managers, and content stakeholders to implement enterprise CMS experiences aligned with healthcare brand standards. Worked from structured documentation and wireframes to support campaign launches, ongoing content updates, and scalable digital experiences across multiple healthcare properties.
Live Site
You can explore the Advocate Health digital experience here:
Visit Advocate Health