Advocate Health Care — CMS Content Operations

Large-scale healthcare landing pages built using reusable CMS components within Sitecore ecosystems.

Role

Content Management
Digital Consumer Experience
Web Publishing

Tech

Sitecore · Crownpeak
HTML · CSS
Siteinprove

Type

Sitecore CMS
Content Operations

Project Overview

Advocate Health and its affiliated healthcare brands. Including Advocate Aurora Health Care, Aurora Health Care, Advocate Children's, Aurora BayCare and Atrium Health. Required scalable, component-driven digital experiences across a shared CMS platform.

The project focused on implementing structured content using reusable components to ensure brand consistency, accessibility compliance, and efficient page assembly across multiple service lines and campaigns.

Collaboration & Workflow

Collaborated with cross-functional teams. Including designers, QA, project managers, and content stakeholders, to implement CMS experiences aligned with healthcare brand standards. Worked from structured documentation and wireframes to support campaign launches, ongoing content updates, and scalable digital experiences across multiple healthcare properties.

CMS Implementation & Content Operations

Supported the large-scale migration from Crownpeak to Sitecore CMS, helping transition structured content and reusable page components across four healthcare brands.
Built and maintained component-based CMS pages, translating wireframes, creative mockups, and business requirements into scalable, design-approved landing pages.
Managed ongoing content implementation, updates, and page assembly across Advocate Health Care, Aurora Health Care, Advocate Children's, and Aurora BayCare properties.
Handled ticket-based content requests through Workfront, including image updates, page publishing, and page sunsetting.
Managed URL redirects and converted PDF assets into web-accessible pages to maintain content accuracy and accessibility.
Used Siteinprove to regularly audit live CMS pages for content quality and accessibility issues, resolving flagged items to maintain compliance.
Coordinated with cross-functional teams, design, QA, marketing, and project stakeholders, to gather feedback and implement content revisions.
Supported campaign launches and production updates within a large, multi-brand healthcare environment.

Explore the Advocate Health digital experience, live and in production.

Visit Advocate Health↗