Case Study
CampCo Outdoors – Shopify Storefront & Klaviyo Integration
Built a Shopify storefront with Klaviyo integration, featuring product collections, custom UI sections, and an embedded email signup form for lead capture and marketing automation.
Role
Front-End Development · Shopify Development · Email Marketing
Tech
Shopify, Klaviyo, Custom HTML Emails
Type
Freelance
Project Overview
CampCo Outdoors is a Shopify eCommerce storefront created to showcase responsive front-end development, Shopify theme customization, and Klaviyo marketing integration workflows. The project focuses on product collections, streamlined navigation, lead generation through embedded signup forms, and custom HTML email development for marketing automation campaigns. It was designed as a hands-on demonstration of combining Shopify storefront development with real-world MarTech implementation.
Shopify Implementation & Email Automation
- Designed and built a responsive Shopify storefront with a focus on clean UI and conversion-focused user experience
- Structured product collections and navigation to support a streamlined shopping journey
- Integrated Klaviyo to capture user data and support email marketing automation workflows
- Implemented embedded signup forms and popup forms to improve lead capture
- Built a basic welcome flow to introduce the brand and engage new subscribers
- Used AI-assisted tools to help generate email content variations and campaign ideas during campaign creation.
Implementation
Built using Shopify’s theme architecture with modular sections and dynamic collections for scalable content management. Customized layout and styling within the theme to enhance the UI. Integrated Klaviyo by embedding a signup form via Liquid and implementing a popup form for lead capture, connecting the storefront to email marketing workflows.
Live Site
You can explore CampCo Outdoors site here:
Use Password: password23